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- Links
Link with every website that you
possibly can. After we design your
website, we start you out with a link
from our portfolio page along with a
link on our local advertising websites.
Some charge a small fee and some are
free. Some like to trade links,
too. Linking will increase your
popularity which may cause your site to
rank higher in some of the search
engines. If your website is a hard
to spell name or abbreviation and/or
includes a ( - ) in the web address, you
will have to promote it even more.
Your prospective visitors need to know
where to find you!
- Place
Your URL (website address) In Your Print
Ads
Think of this as extending your print
ad. Readers that have Internet
access can go directly to your website
to get more details about your business.
Remember to proof the ad carefully - we
have seen several ads that state the
"website" but instead it is
their E-Mail address listed. Too
late - print ads cannot be changed until
it is time for the next one to be
published.
- Utilize
your On-Hold Message
Instead of playing soft rock or jazz,
you can tell the caller if they are
calling for directions, hours, prices,
etc. that they can surf on over to your
website for all of that information.
- Utilize
Your URL In Your Answering Machine or
Voice Mail Messages
For those who call your office or shop
outside of working hours, spell out your
website address in your message so that
they can get the information they need
online.
- Start
An E-Mail Newsletter
Send out mailings every week or month to
current and prospective customers
announcing sales, coupons and specials.
Announce your website address somewhere
in that E-Mail.
- Have
A Contest or Giveaway
Announce a drawing for a FREE something
once or twice a month. Everyone
loves FREE! Have your
visitors sign up via your online form
that asks them if they would like to
receive your newsletter. Now you
will have a terrific "address
book" started for that E-Mail
Newsletter I mentioned above.
- Include
Your URL On Your Outside Signage
This lets everyone who passes by know
what your website address is.
- Magnetic
Bumper Stickers or Window Clings
This is a VERY inexpensive way to
advertise your website address and one
of the most effective. Imagine how
many vehicles jot down your web address
while they are behind you at a
stoplight, walking past your auto that
is parked at the grocery store or the
mall, at your child's school, at church,
at work - - the possibilities are
endless! Try it - it works!
- Add
A Signature File To Your E-Mail
At the end of every E-Mail message you
send out, add the file that contains
your contact information and what's new
at your website.
- Encourage
Visitors To Bookmark Your Site
Have you ever found a great website only
to be booted off your computer and you
had no idea what the site was?
This happens all the time. If you
bookmark the site or add it to your
favorites in the very beginning you can
go right back to where you were.
(A little hint - hit the refresh key
after opening the site from your
favorites or bookmarks so you can be
sure to go the most current version).
- Print
T-Shirts or other Specialty Items
Order custom shirts with your website
address on them. You can even
sponsor a team or give them away as
promotional items.
- Signs
& Banners
Place signs or banners throughout your
store or business so all of your
customers know you have a website.
Restaurant owners can have their website
addresses printed on their menus,
placemats, napkins, pizza boxes, etc.
The possibilities are endless.
- TV/Radio
Ads
If you currently advertise on television
or radio, be sure to add your website
address to your advertisement for your
full money's worth.
- Word
of Mouth
Talk - talk - talk about your website.
You will be surprised how word
travels. Everyone is looking
online these days and they should be
looking for you!
- Social
Networking
With the popularity of social networking
sites, marketing can be very
effective. You can easily access
social networking apps from your iPhone
or T-Mobile
Blackberry phone, and can constantly
market your website through channels
like Twitter and Facebook.
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